EK AWAG is a clothing brand by AWAG. It is set up to provide enhanced livelihood security of urban poor households through promoting craft based option. EK AWAG comprises a production unit and a retail outlet to sell high quality products of the EK AWAG brand. These products are made by woman sufferring from domestic violence who seek assistance at AWAG’s counselling centres and obtains shelter to get immediate medical assistance, psychological and legal support. Training centre of AWAG offers high and long term training to develop her skills, and become professional to produce high quality finished products.
EK AWAG includes top-notch for women in all sizes (S to XXL). The fabric includes pure cotton in Jaipuri prints, Khadi, Mangalgiri and Mal. These designer kurtis involve handwork, pintucks, pleats and other value added skills with exclusive cuts and finishes.